Subscribe to My BlogMarch 15, 2010
Last Day of SXSW, Heading to San Diego and it's Greystone Greeters Today
SXSW has been a freakin blast but like all good things it has to come to an end. I'm heading out this afternoon to San Diego, but not before meeting some great new people as well as finally meeting some social media people in person.
Greystone Greeters is the shirt of the day and we LOVE our interactive, online video ads. What better way to engage your customers then to greet them the second they visit your website! Check out some of the programs they’ve produced here. Plus, you can do a demo to see what Greystone Greeters will look like on your company website. Just type in your URL in the “TRY YOUR SITE HERE” demo box. Check it out. It’s pretty cool stuff. You can take my word for it or read some stats:
- In February 2005, roughly 50% of purchases were preceded by an online search. In 2008, that number has skyrocketed to about 85%. (Source: Double Click)
- 80% of online visitors recall seeing a video ad, 52% take action (Source: Online Publishers Association)
- 16% of online video viewers make a purchase (Source: Online Publishers Association)
- Video scores five times the click through rates as display or banners ads (Source: Online Publishers Association)
- Online video trends deliver more informative, relevant, entertaining, often helpful videos (Source: Enterprise RSS Promotion)
A big thank you to Georgia from Greystone Greeters for producing some fun, interactive walk on ads for IWYS. Oh, and make sure you check out the interactive video of Evan and me on our Proud Partners page too!
